Not afraid of controversy.

Public affairs counsel for organizations whose plans meet politics, regulators, reporters and neighbors.

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Salt is a senior-led public affairs firm that provides strategic advice and guidance to utilities, energy companies and other organizations facing a public fight.

$40M
in campaign spending managed
37%→70%
a statewide referendum turned around
700,000
doors knocked across campaigns
>100
staff on a 2 year campaign

If I told you two years ago that Central Maine Power Co. would mount a campaign that won almost every city and town in Maine, would you believe me? Probably not, since that was when the utility’s hydropower corridor through western Maine failed at the ballot box. Yet that is what happened on Tuesday…

Bangor Daily NewsThe 3 biggest surprises from Maine’s 2023 elections

The year was 2023, and utility companies in Maine were staring down the political equivalent of the barrel of a gun. They were among the least popular utilities in America, and residents fed up with high electric bills sprouted a grassroots campaign to put them out of business. … Facing this threat, the companies summoned an army of political strategists. One of their leaders was Willy Ritch…

Tampa Bay TimesMarch 27, 2026

What we do

Need TV commercials, a door-to-door field program, coalition building or someone to work with the media? We’ve done it all and can do it for you.

But it starts with a strategy grounded in who you are and the realities of the environment you operate in.

See what we do

We work where the decision is being made.

Current and recent campaigns across the United States and Europe. Client names and locations stay with the client.

  • Northeast
  • Southeast
  • Midwest
  • West Coast
  • Europe

Want to know more?
Drop us a line.